Design Research & Documentation
Surveys, interviews, tests & experiments, mapping are some of the methods you can use to collect and organize background information needed for your design project.
Collect information about the business environment where you operate and the audiences you need to reach. Define the requirements you need to satisfy and the restrictions posed by external factors.
This is information you need to have before you begin with any design work. It is the type of information that will help you define what you are building and how it works.
In the long term, ongoing Research and Documentation will also help you make informed decisions about your overall strategy.
Not sure where to start? Ask me.